When Fourth Place at the Olympics Is Just the Beginning Jaida Ross currently ranks 7th in the world and 2nd among American women in shot put, coming off a fourth-place finish at the Paris Olympics as the highest-placing American in the event. The 23-year-old from Medford,...
The Power Measurement Reality Nobody Talks About If you've ever crushed a 200-watt interval on your indoor bike and then struggled to hold the same number on your outdoor rides, you're not crazy. The fitness industry has quietly sidestepped this conversation for years, but the truth...
The Fixed Stride Problem Nobody Talks About The elliptical trainer industry forces millions of users into biomechanically compromised positions by manufacturing machines with fixed stride lengths that accommodate nobody particularly well. A 5'2" person and a 6'4" person have dramatically different natural stride patterns during walking...
Here's a question that drives us crazy: Why does the fitness industry think you need to choose between quality and space? Walk into any fitness store, and you'll see the same tired options. Massive commercial treadmills that need their own zip code. Flimsy "space-saver" machines that break...
One of the most common questions we hear from customers who purchase an elliptical machine, centers on their calorie display. After finishing what felt like a demanding workout, the console shows a number that seems impossibly low compared to the effort invested. The disconnect between perceived...
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